SendGrid, the leading delivery platform for customer communication that drives engagement and growth, today announced the acquisition of Bizzy, an email marketing automation startup that helps marketers at small-to medium-sized companies optimize their email campaigns. Bizzy's easy to use solution uses an algorithm to segment users based on past purchase behaviors and determines if and when they should receive an email, and what it should say.

Marketing Campaigns is SendGrid's rapidly growing email marketing solution that empowers marketers with the ability to create, send and track campaigns to drive customer engagement. Over 9 billion emails have been delivered via Marketing Campaigns since its launch last year. Today it serves more than 5,000 paying customers and has delivered more than 19 million email campaigns.