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Scoop.it!
Digest... HootSuite We all use HootSuite, or have. HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting tools, social media response and tracking, and collaboration.
SocialOomph SocialOomph is the secret weapon I am beginning to realize is everyone else’s secret weapon as well. Back before Twitter became fascistic when it came to automation tools such as auto follow back and so forth, SocialOomph was really something spectacular.
ManageFlitter ManageFlitter is my new best friend, especially since it’s the only Twitter automation tool that’s still automated.
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Marteq's insight:
More tools to assist with you social efforts.
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Digest... Leadspace: “The first generation was about putting data into databases, and the second generation was about building automation platforms [like Salesforce or Marketo],” Bewsher said. The focus for Leadspace is to use public and proprietary social data to layer on top of a client’s existing sales platforms and find new potential clients, or add color to existing ones.
NextPrinciples: Automating lead generation via social media isn’t limited to gathering newly available data and plugging it into a CRM. Some marketers are finding it useful to improve the community-building aspects that are the ostensible purpose of social platforms.
NextPrinciples brands itself a “social marketing automation solution.” Its product is similar to Leadspace it that it uses social media data to vet potential leads, but does so for the purpose of targeting leads with content on social platforms.
The company’s focus for now is on Twitter content optimization, but it has been working on integration with Facebook, blogs, forums and YouTube.
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Marteq's insight:
Social automation is a necessary part of the whole schema: CRM, MAS, SAS with a underlying 3rd party DB...and predictive.
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Digest... When many people think "social automation," they may think they will have the ability to tweet at a single person when they visit their website. Fat chance! That would instantly turn any social media platform over to the marketers, and take it away from the users of that channel. There would be an uproar from the users, and the social channel would quickly lose its audience and its value as both a social and marketing channel.
Instead, social automation is more about helping you simplify many of the time-consuming tasks associated with proper social marketing - such as listening, getting the correct person to respond to a social conversation, or even finding new people to engage with. I'm in full favor of these types of automations, and against any kind of automated conversations on social.
If you are looking to social automation to be your next big thing, make sure you know what you want out of it, and what is possible. If you are looking for ways to increase efficiencies, then yes, social automation will help and possibly in a very large way; but if you are looking to remove the notion of having to actually be social with your audience, then you're missing the idea of social automation.
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Marteq's insight:
The automation relates to the delivery of content, not communication with targets.
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In this presentation I talk about how social technology and marketing automation will become integrated.
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Marteq's insight:
And in the deck, Roland Smart mentions that "Social automation requires big data and artificial intelligence to cross the chasm Another reason why it will take longer to come to market." True that. But we're edging closer, e.g., https://twitter.com/scarina91 is a bot!
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If anything, CT for the first topic. It's a step-by-stepper. Perfect.
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