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Businesses use social business applications for conducting various functions of an organizations. For instance, the marketing department uses social media to market their products, and the HR department uses social media to recruit candidates and collect perceptions of employees on the company. Technavio’s market research analysts predict the global social business application market to reach a CAGR of close to 26% over the next four years. 
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Scoop.it!
The process of looping your social media posts, for free, is extremely easy. For the purpose, all you need to do is:
Marteq's insight:
Think about...: Free is a good way to start, but to ramp up, pay up.
RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.
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Ngoc Cam Le's curator insight,
October 1, 2014 8:29 AM
"For some small businesses, resources may not be available to have a full-time manager who could handle all social media activities. This is where automation comes in"
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Marteq's insight:
Please click through for a few vendor recommendations.
Scoop.it!
Basic/ Digest... What can you automate in social media? Tweet Posting. Many social tools offer tweet scheduling as a basic option, but Buffer offers some of the best options for scheduling posts that don’t need a specific time or date.
Curating Content. To provide the most value to your network, you should share “source-neutral” content, or content that you didn’t create. Twitter lists can help group tweets to discover the best content amongst your network, but tools like Commun.it and Paper.li can help make discovering these posts easier.
Social Archiving. Zapier uses trigger actions (Twitter mentions, Facebook page posts), and uses them to create an action (save the mention or post as an Evernote note, save it on a Google Calendar, email an inbox, send an SMS).
Sharing Blog Posts. Zapier offers the option to automatically share blog posts from an RSS feed to Twitter, Facebook and others. This works especially well for blogs where writers have individual RSS feeds for direct attribution, but can be used for general blogs as well.
Kicking Off Social Media Processes. Automatically kick off these processes by alerting the proper staff when social media needs arise by emailing or texting the people responsible for responding using Zapier.
____________________________________________________ ► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!
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Marteq's insight:
Buffer, a content curation tool (I suggest Scoop.it), and Zapier. Boom: there you go.
Scoop.it!
In this presentation I talk about how social technology and marketing automation will become integrated.
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Marteq's insight:
And in the deck, Roland Smart mentions that "Social automation requires big data and artificial intelligence to cross the chasm Another reason why it will take longer to come to market." True that. But we're edging closer, e.g., https://twitter.com/scarina91 is a bot!
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New report explore the Social Business Application market to grow at 26 % CAGR by 2019
No doubt.
Click/tap to view the original article.
This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing