With key players in the industry talking about the death of “social business,” due to a lack of buy-in from the C-Suite, I keep thinking, what? We are still at the very tip of the iceberg.
Advanced/ Condensed...
This is the reality:
Social interactions lack depth. I put forth this idea: Businesses can have as equal of an impact on a person as any other social relationship. While most businesses are focused on selling, and sometimes, they even focus on providing value (see AMEX OPEN Forum Case Study) there are still many more levels this relationship can be explored.
Content is partial. You could create a whole world around each piece of original content – and a never-ending path of page views – all with a social layer of data and interactive features.
Online and offline experiences are disconnected. How can online audiences experience the visceral effects of the physical audience? And how can we represent the distributed online audience to the physical world? I want to be able to see everyone using a hashtag on a map… and find people with overlapping interests. Or better yet, people with whom I have mutual friends in common. We have the technology to make these innovations happen now but the untapped opportunity is enormous.
Augmented-reality social experiences are nascent. Now talk about a new frontier. Get ready to be able to mash-up game play, social data and virtual experiences – all visualized in your physical space. These elements create a matrix of endless opportunities. People thrive on new experiences and the ability to create fantastical experiences never before imagined. Talk about a place for brands to play – and make an impact.
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