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![How Much Should Sponsored Articles Really Cost? [New Data] - Relevance | The MarTech Digest | Scoop.it](https://img.scoop.it/Tp7hbySb8L9cLgkGi7OAm_L6dadsvGA8m9WNoVsbzkY=)
A lack of industry-wide advertising standards & confusion on various forms of native content have created a haze of disillusion around sponsored articles.
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This is fascinating, and should've been published after the holidays by Relevance. From the post: "Want to learn more about buying sponsored content? Check out the free Media Buyer’s Guide to Sponsored Content — it covers these topics and more to help marketers use sponsored articles to their advantage."