Digest...

These are the top 10 achievements the CMO should now have completed over this first month period: 

1. Brand Decisions: 

2. Positioning Elements: 

Once the branding consensus is in place, the CMO must work on creating key messaging and positioning pillars. These will help guide larger marketing, sales, and communication teams in the future as well. So one could say these are the very foundational items for the company’s marketing activities going ahead. 

3. Marketing Channels: 

4. Content Plan: 

5. Tech Stack: 

Finalize the marketing technology stack and architecture that will be used. There will be software needed for a variety of activities – inbound marketing, Web CMS, blogging platform, social media, marketing analytics, email marketing, event registrations, market research, search marketing, lead nurturing, etc. Get your hands on to the plethora of free tools out there (thank goodness for free tools!) 

6. Objective and Key Results (OKR): 

7. Content Output: 

8. Budget and Plan: 

9. Team and Role Requirements: 

10. Get Your Approvals: 

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For the first couple of dozen form fills on your website or offline leads coming in, it’s best to reach out and talk to them yourself. Paul Graham of Y Combinator said to “do things that don’t scale” in the early days, and he’s right. But when you’re starting to respond slower and slower by hand while you focus on your core product, that’s when potential customers get forgotten and opportunities are missed. Running a lean startup requires every technical advantage possible, and marketing automation is a critical tool that improves the feedback loop.

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