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The MarTech Digest
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Marteq's insight:
Download from the App Store. Really wonderful way to present your company. 
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![A Visual Guide to Telling Compelling Stories for Your Brand [Infographic] - HubSpot | The MarTech Digest | Scoop.it](https://img.scoop.it/_tDeBaSo3qBhbmNub8H7ivL6dadsvGA8m9WNoVsbzkY=)
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CIM Academy's curator insight,
April 22, 2015 5:10 AM
Is storytelling the key to your promotional activities? This article suggests that it is a great differentiator and outlines key tips to help promote your brand.
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Marteq's insight:
As the title suggests, the article also covers storytelling, but I thought this excerpt to be far more important. Click through for the storytelling.
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"A decade ago, my lab discovered that a neurochemical called oxytocin is a key “it’s safe to approach others” signal in the brain. Oxytocin is produced when we are trusted or shown a kindness, and it motivates cooperation with others. It does this by enhancing the sense of empathy, our ability to experience others’ emotions. Empathy is important for social creatures because it allows us to understand how others are likely to react to a situation, including those with whom we work. ˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅ Receive a FREE daily summary of The Marketing Technology Alert. Subscribe here: goo.gl/xSjgGT (your privacy is protected). ˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄
Marteq's insight:
Fascinating! Now we have some tangible evidence as to the importance of storytelling.
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![The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic] - Copyblogger | The MarTech Digest | Scoop.it](https://img.scoop.it/HeJwC5X09CwcH8I6Za4J8fL6dadsvGA8m9WNoVsbzkY=)
Discover how to tell the right marketing story so you can capture attention, entertain, enlighten, and persuade all in the course of just a few minutes. ˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅ Receive a FREE daily summary of The Marketing Technology Alert. Subscribe here: goo.gl/xSjgGT (your privacy is protected). ˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄
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![[NSFW] This Designer Destroys 2014′s Big Marketing Buzzword, and It’s Awesome - Contently | The MarTech Digest | Scoop.it](https://img.scoop.it/V6bMp5KyzSjLVc3ZY4MLhvL6dadsvGA8m9WNoVsbzkY=)
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Marteq's insight:
Worth the 2 minutes, but lower your speakers!
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![The Driving Forces Behind 10 Years of Storytelling [Infographic] - B2B Infographics | The MarTech Digest | Scoop.it](https://img.scoop.it/89k2fyhwQbNZgCeCKgOo3fL6dadsvGA8m9WNoVsbzkY=)
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Marteq's insight:
Stick with visual.
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![The Five Essential Elements of a Great Company Story [Infographic] - Profs | The MarTech Digest | Scoop.it](https://img.scoop.it/mZz17xjbRSkT1VdFp1NerPL6dadsvGA8m9WNoVsbzkY=)
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![The Science of Storytellling [Infographic] - Smart Insights Digital Marketing Advice | The MarTech Digest | Scoop.it](https://img.scoop.it/y8HpfEYEvFXvNWuWLxww2PL6dadsvGA8m9WNoVsbzkY=)
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Marteq's insight:
Need more proof?
Shannon Rasmussen's curator insight,
May 24, 2017 6:54 PM
Very good points pertaining to how people learn. Not a targeted article to education, but can definitely be applied into an educational setting.
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Digest... Numerous studies over the years have proven that our brains are far more engaged by storytelling than the cold, hard facts.
When reading straight data, only the language parts of our brains work to decode the meaning. But when we read a story, not only do the language parts of our brains light up, but any other part of the brain that we would use if we were actually experiencing what we’re reading about becomes activated as well.
In addition to this, our brains are insanely greedy for stories. We spend about a third of our lives daydreaming--our minds are constantly looking for distractions--and the only time we stop flitting from daydream to daydream is when we have a good story in front of us.
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Marteq's insight:
Accept this as a given. Now ask: where does delivering storytelling fit into my buyer's journey?
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![How Use Storytelling to Cut Through the B2B Content Clutter [Infographic] - HubSpot | #TheMarketingTechAlert | The MarTech Digest | Scoop.it](https://img.scoop.it/7LaMP7kdtCH_wYClEz35dPL6dadsvGA8m9WNoVsbzkY=)
Learn how to supercharge your content marketing efforts with storytelling.
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Seung Ha's curator insight,
August 26, 2014 9:05 PM
This infographic stresses some of interesting information in terms of B2B content clutter. It gives an opportunity to consider regarding how effectively avoid such business content clutter in the future. 
Nadhirah Aljffri's curator insight,
October 2, 2014 7:50 PM
Give good insight on how to avoid clutter in ads through storytelling!
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Social Media Marketing Podcast 83, in this episode Ekaterina Walter shares why visual storytelling is important for your business and how to get started. Basic/ Summary... Key takeaways:
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Marteq's insight:
The podcast (to which you can access when you click through) was summarized in the article, and this is a summary of that article. Trove of information.
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From
visual
Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesale
Marteq's insight:
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![The Value of Telling Great Stories [INFOGRAPHIC] | The MarTech Digest | Scoop.it](https://img.scoop.it/bOBnJ9wDMEBOZpoj4isZsfL6dadsvGA8m9WNoVsbzkY=)
Applicable to B2B? You bet: and this infographic outlines how our messaging should morph.
Marteq's insight:
See the article at contently.com. Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you like this scoop, please share by using the links below.
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![The Driving Forces Behind 10 Years of Storytelling [Infographic] - Profs | The MarTech Digest | Scoop.it](https://img.scoop.it/BWW58ro__Jc-c6Ax9M807fL6dadsvGA8m9WNoVsbzkY=)
