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Emails with shorter subject lines tend to garner significantly higher open rates and click rates than those with longer subject lines. See details from this email marketing study. 
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1. Test your subject lines and measure the right metric.
Marteq's insight:
Real guidance when you CT.
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Marteq's insight:
The infographic is a tad dated, but still spot-on.
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis
marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing. Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing
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1. Keep it short.
Marteq's insight:
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis
marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing. Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing
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1. New
Marteq's insight:
There's something about the seven deadly sins... Anyway, please CT for the details to each.
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marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing. Go here to submit RFQs. #MarTech #DigitalMarketing
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"The Bold & Audacious Subject Line
Marteq's insight:
Not all are self-explanatory. Some may not be appropriate for B2B, so test, test, test.
marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing. Go here to submit RFQs. #MarTech #DigitalMarketing
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Through countless hours of research and numerous studies, psychologists and social scientists have come to a consensus on the five most powerful words in the English language.
Marteq's insight:
The article delves into the why.
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AdWords Headline Formula #1. Keep it Simple (Stupid).
Marteq's insight:
CT for the details.
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This post is not the all-powerful-ultimate-marketing-secrets-guide to subject lines. It is a story about how I achieved some dramatic results running a subject line experiment for TechnologyAdvice’s outbound email campaigns.
Marteq's insight:
Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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Marteq's insight:
And supplement with online headline testing tools. If you need recommendations, email me.
Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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Subject lines are the most written about—and misunderstood—email marketing element. Have you fallen for these six myths about subject lines?
Marteq's insight:
Email your comments to joe@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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1. Keep It Simple
Marteq's insight:
CT for details.
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While 7 words is the most common subject line word length (14.0% of them), 3 words (1.6% of them) have the highest engagement rates (21.2%, compared to 17.2% overall and 15.8% for 7 word lines).
Marteq's insight:
Please CT for the remaining seven. Valuable.
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Marteq's insight:
As usual, it's the subject line. And as usual...TEST!
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The best email subject lines have at least one of the following elements:
Marteq's insight:
Please CT for the 80. If it ain't here, it doesn't exist.
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1. THE PERSONALIZED PROMO
Marteq's insight:
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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"When to use curiosity? There are special occasions when using Curiosity is especially fitting:
Questions are the Swiss army knife of a valuable discovery. Use them to find value and curiosity that you can than turn into different subject lines." marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
The post's focus: how curiosity drives conversions.
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
And this aligns with the common tenet that TOFU prospects should received informational material.
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
Forget the last one, but the other six are spot-on.
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Today Phrasee Ltd., a London-based marketing technology company, announced an open-source marketing software that claims to predict consumers’ emotional responses to email subject lines. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
What a great tool! Right up there with Touchstone's Subject Line Gold.
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MarTech requires constant optimization to continually squeeze ever improving performance.
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"Following on from our wildly popular report in 2013, in this year’s edition we’ve taken things to the next level. We’ve looked at more than 3 billion emails, and picked over 300 keywords across four industries:
Because your subject line is the key way to get your brand in front of your customers. Your subject lines deserve lots of attention, and this report will be your guide to optimizing them. You’ll learn what words cause higher open rates, and which ones cause more unsubscribes." marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control.
Marteq's insight:
Yeah, you want to download this. Behind a reg form.
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iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.
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iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.
Marteq's insight:
This tells me...NOTHING!!! ABSOLUTELY NOTHING!!! Why? Because your testing is the only arbiter you need.
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![How to Create Eye-Catching and Effective Headlines [Infographic] - Profs | The MarTech Digest | Scoop.it](https://img.scoop.it/CIwwiAaIZSWO3Vz5k2xX-vL6dadsvGA8m9WNoVsbzkY=)
TEST!!!
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