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Basic/ Digest...

Popular customer relationship management (CRM) vendor SugarCRM is enlarging its data offering today by announcing integrated business data from Dun & Bradstreet (D&B).

D&B data had previously been available as an outside source to the software, in addition to such sources as LinkedIn, HootSuite, and in-house ERP systems.

This new D&B partnership is intended to provide access to data via searching instead of manual entry. Users can search in SugarCRM for, say, new prospects, click to add lists of competitors or corporate family members, or search for departmental contacts and add them with a click.

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