Today’s digests of curated articles summarized for your quick review: 

Marketers Need to Stop Lying to Themselves (New Research) - Convince & Convert

E-Commerce SEO in 11 Steps: the Ultimate Guide - Link-Assistant

The Saavy Small Business Guide to Machine Learning vs. Artificial Intelligence - Capterra

How to Create Social Media Buttons For Every Major Network - Hootsuite

Why Marketers Need to Think About "Chatbots" Now - Socialbakers

The Benefits of Behavioral Analytics In Your Growth Strategy - Kissmetrics

How leading marketers are measuring for growth with three key trends - Think with Google

Social Media Report Template: How to Show Your Results - CoSchedule

The Complete Guide to Twitter Advertising Targeting Options [Infographic] - MarketingProfs

The Science of Social Video [Infographic] - Brightcove

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Today’s digests of curated articles summarized for your quick review: 

• What Top CMO’s Care About - Enterprise Irregulars
• Comparing 5 powerful sales automation platforms - Information-Age
• IT consultants and the covert war for the CMO’s purse - Enterprise Innovation
• 3 Fundamental Skills for Marketers According to Mindtree's CMO - CMSwire
• Study: Inside the Sales Cycles of 280 SaaS Companies - Process Street
• Salesfusion Arms Marketers with Advanced Analytics to Improve ROI - Markets Insider
• How StackShare Became a MarTech Meeting Ground - CMSwire
• Amplero Raises $17.5 Million in Series B Funding - Markets Insider
• The New Marketo Google Partnership: What You Need to Know - CMSwire
• WhatsApp is verifying business accounts - VentureBeat
• Salesforce creates AI tool for talking to databases - VentureBeat
• DiscoverOrg Expands Data Offerings With RainKing Acquisition - Demand Gen Report
• 9 Digital Marketing Certifications for 2017 - Digital Information World

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Today’s digests of curated articles summarized for your quick review: 

• The Demand For Industry-Specific CRM Explodes · Forrester
• Emerging Risks in Cybersecurity: Gartner's Top Ten Predictions - Gartner
• The Rise of Virtual Reality and What It Means for B2B Marketers - Act-On Blog
• Building a marketing organization that drives growth today | McKinsey & Company
• Majority of Marketers Unsatisfied With Attribution: Report - Chiefmarketer
• The 5 Best Messaging Apps for Marketing in 2017 - HubSpot
• Why Your Marketing Automation ROI Is In The 'Lost And Found' - Forbes
• Study: Only 27% Of Marketing Automation Users Say It Impacts Contribution To Pipeline - Demand Gen Report
• Investment in Marketing Automation Drives B2B Marketing Performance, Act-On Study Shows
• 4 Things We Can Learn From B2B Marketers Using Marketing Automation | Salesforce Pardot

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Today’s digests of curated articles summarized for your quick review: 

• Before Your Product Launch, Try These 5 Engagement Strategies - Kissmetrics
• Are Sales Incentives Becoming Obsolete? - HBR
• CTOR- the Email Marketing Metric You May Not Know - Campaign Monitor
• Salesforce certification: When certs matter, when they don't & what to look for - CIO.com
• Q&A: Demystifying Account Based Marketing - Chiefmarketer
• What are the biggest challenges of account based marketing? - Smart Insights
• How to Build an Interactive Quiz in Email - Email on Acid
• Techniques to Add Spacing in HTML Email - Email Monks
• Top 8 SEO Plugins For WordPress Website - Social Media Marketing
• Cut Through the Confusion in Google Analytics By Looking At These 12 Numbers Only - CrazyEgg
• The Big List of 25 Top Social Media Management Tools That'll Help You Succeed on Social Media - Buffer
• The B2B Checklist for Evaluating Marketing Software - Webbiquity
• How to Get Started With Facebook Analytics - Social Media Examiner
• The Single Most Important SEO Element for Your Blog Posts - Social Media Explorer
• By October 2017, You Need to Have a Transparent SSL Certificate | MarTech

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Today’s digests of curated articles summarized for your quick review: 

• 9 Ways to Supercharge Your Email Click-Through Rates - CXL
• Mattr Innovates Marketing Payments with Blockchain-based Ethereum
• How to Get Consistent Results From Your CRO Efforts - SplitBase
• Google Analytics Attribution Models and UTM Parameters - Stats and Bots
• Four Ways Marketers Can Take Risks Without Being Risky - MarketingProfs
• The Content Qualities That Most Influence B2B Purchasing Behavior - MarketingProfs
• The Grand View of Martech: A Martech Manifesto (DRAFT) - Chief Marketing Technologist
• Act-On Sets a New Standard in Customer Success with Act-On University’s Free, Unlimited, and Individualised Course Curriculum
• The New B2B Marketing Reality: More Touches Are Required To Close The Deal - Forbes
• 15 Martech Innovations That Are Changing The Face Of Marketing - Forbes
• Demandbase Adds 'Real-Time Intent' to Its Account-Based Marketing Platform - DestinationCRM
• Dissatisfaction primarily attributed to lack of time and technology - MarTech Series

See ALL Top Curated Marketing Technology Articles here.

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Today’s digests of curated articles summarized for your quick review: 

• Three Keys to Best-in-Class Marketing Budgets - MarketingProfs
• [FREE] CMO Primer for the Blockchain World - Never Stop Marketing
• Amazon Carves out Larger Slice of the B2B Ecommerce Market - Which-50
• Who's Involved in Buying Marketing Technology? - Target Marketing
• 5 New Marketing Technology Stats That Grabbed Our Attention - AdWeek
• IT's Future Value Proposition - Gartner
• How to Get Started With Facebook Messenger - CrazyEgg
• Facebook builds natural language processing into Messenger - VentureBeat
• 20 questions for screening a Salesforce Marketing Cloud (or any) consultant - CIO
• Optimizely Adds New Enhancements Enabling Enterprises to Experiment at Scale - MarTech Series
• Drip Review | Email Marketing Automation Tool  - StartupWorld

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Today’s digests of curated articles summarized for your quick review: 

• 4 Keys To Partner Success In Dell EMC's New Digital Marketing Platform - CRN
• Nearly Half of Companies Say They Don’t Have the Digital Skills They Need - HBR
• How to Use Predictive Analytics to Engage Customers Throughout Their Journey - MarketingProfs
• [UPDATED] The SiriusDecisions Demand Unit Waterfall™
• Facebook launches Groups for Pages: what brands need to know and consider - Econsultancy
• [FREE] Facebook Ads Performance Prediction Tool - Socialbakers
• LinkedIn Unveils Website Demographics Tracking Tool - DemandGen Report
• 10 Rules for Effective Facebook Marketing [Infographic] - Social Media Explorer
• The Only Checklist You Need for Really Good Email Design [Infographic] - MarketingProfs

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Today’s digests of curated articles summarized for your quick review: 

• B2B Organizations Seeing Success Incorporating AI Tools Into Lead Follow-Up Process - Demand Gen Report
• HTML or Text Emails: Which is Better? - Marketo
• Here come the marketing bots: The role of machine learning and AI in marketing - Bdaily
• 41% of marketing automation technology is in the domain of B2B, but B2C is on the move - The Drum
• Technology Roadblock Are Holding Back Marketers - Bynder
• What do marketing orgs look like in the martech age? Let's find out - Chief Marketing Technologist
• Transform Customer Experiences by Harnessing the Power of AI in CRM - MIT Technology Review
• How Content Influences the Purchasing Process - CMI

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Today’s digests of curated articles summarized for your quick review: 

• MarTech CEOs Place Big Bet on Integrate
• B2B marketers still grappling with content as a strategic, business asset - The Drum
• Zeta Global Acquires Boomtrain to Accelerate Roll-out of Its Machine Learning-Driven Marketing Cloud
• Paid Social Media Budgets: Network Ad Spend Trends
• For Serious ROI, B2B Companies Should Adopt These Three B2C Marketing Strategies - MarketingProfs
• Failing to Manage Content as an Asset Puts Personalisation Out of Reach of Most Marketers - Which-50
• Fluid Experiences Guide B2B Customers on Their Buying Journey | Adobe

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Today’s digests of curated articles summarized for your quick review: 

• Marketo's own marketing team feels the heat after company forgets to re-register its domain - The Drum
• SharpSpring Enhances Offerings with New Visual Workflow Builder
• The Martech Purchase Process: How Buyers Evaluate Vendors - MarketingProfs
• Increase Conversions with Heatmaps, Scrollmaps, and Clickmaps - The Good
• A Refresher on Marketing ROI - HBR
• HubSpot acquires AI startup Kemvi to arm salespeople with automated research - VentureBeat
• Email Subscribers' Attention Spans Are Increasing. Yes, Really! [Infographic] - MarketingProfs
• Data from analyzing 5,000 social videos suggests that only 1 percent will go viral - Nieman Lab
• How to choose the best Salesforce consultant: 25 key questions - CIO.com
• 50+ Essential WordPress Website Maintenance Tips [Infographic] - Webbiquity
• The New Type of Landing Page That Increased Our Contacts by 69% - HubSpot
• A Progressive Web App Might Be Right for Your Brand - Google

See ALL Top Curated Marketing Technology Articles here.

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Today’s digests of curated articles summarized for your quick review: 

• Is marketing technology entering a post-platform era? - Chief Marketing Technologist
• How to Make Your CRM and Your Marketing Automation Get Along - DestinationCRM
• Maximizing 2017’s Digital Marketing Success Using Project Management Tools - HuffPost
• Managing Digital Marketing in 2017 Report - TFM Insights
• Marketing Operations Value Gap – Gary Katz
• How Email Is Accessed in 2017: Top Devices, Platforms, and Clients - MarketingProfs
• The Major Flaw in Today’s Marketing Automation Solutions | G2 Crowd
• [FREE] Litmus State of Email Deliverability Report - Litmus
• Is Blockchain the New Frontier? | G2 Crowd
• When and How Blockchain Will Affect Marketing - DMNews
• How agencies are paving the way forward with marketing automation - Smart Insights

• See ALL Top Curated Marketing Technology Articles here.
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Today’s digests of curated articles summarized for your quick review: 

• Predictive Analytics: Why it is the Smart Science for Smarter Business - Economic Times
• The Newest Email Design Trends of 2017 – Really Good Emails
• AI for Marketing on the Hype Cycle: A Long Journey to the Plateau? - Gartner
• Top 10 Tools for Maximizing Business-to-Business Sales - Entrepreneur
• Does Your Channel Run In A Silo? · Forrester
• Marketing Disruption: Role of the CIO - CIO Review
• Marketing Cost Optimization - Your Summer Essential - Garter
• eMarketer Releases Latest Estimates for Worldwide Messaging App Usage - eMarketer
• Marketing Persona vs UX Persona - GetResponse Blog
• 10 Essential Templates for B2B Content Strategy - Kapost
• Evolution of Sales Ops: How to Get Strategic Fast | CallidusCloud Blog

See ALL Top Curated Marketing Technology Articles here.

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Today’s digests of curated articles summarized for your quick review: 

• TechTarget Announces New Integrations with Major Marketing Automation Platforms
• That Moment We Realized We Needed a New Marketing Metric… - Drift
• The Ultimate Facebook Business Manager Guide - AdEspresso
• Getting Past the Empty State: How 5 Popular CRM Tools Onboard Users - Appcues
• The State of Sales 2017 US Report | LinkedIn Sales Solutions
• The Indispensable Social Media Cheat Sheet [Infographic] - MarketingProfs
• Eight Rules for Data-Driven Marketing - MarketingProfs
• Analytics play a key role in helping to drive digital transformation [New research]
• Gartner Magic Quadrant for Sales Force Automation 2017 - Salesforce.com
• Sales ops get ready. ASC 606 will change your life | CallidusCloud Blog

• See ALL Top Curated Marketing Technology Articles here.
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Today’s digests of curated articles summarized for your quick review: 

• The Ultimate Guide to International Email Spam Laws - Crazy Egg
• The 5 Elements Every e-Commerce Website Needs to Attract New Customers [Infographic] - Social Media Explorer
• Organizing for Martech: Re-examining modern marketing structure
• Four Characteristics of a Customer-Centric Marketing Operations Organization - MarTech Advisor
• Driving growth in B2B sales and marketing increasingly tied to more navigable CRM tools - The Drum
• Investscape Q2 ’17: $2.4 Bn VC Funds Springs Martech Back to Action - MarTech Advisor
• Google's New Product Could Be A Stealth Torpedo For LinkedIn - Forbes
• CMO Council Exec Says Survey Shows 'Arrogance' of B2B Marketers Must End - B2B News Network
• 5 Reasons Why Businesses Are Failing With Marketing Automation | Marketing Insider Group

See ALL Top Curated Marketing Technology Articles here. 

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Today’s digests of curated articles summarized for your quick review: 

• Persuasive Techniques in Website Optimization: The Ultimate Guide for SaaS (100+ persuasion techniques) - Convertize
• How B2Bs Are Harnessing the Event Stack - eMarketer
• Is Twitter Doomed? Social Media Experts Weigh In - Social Media Explorer
• What NOT to Include in Your Email Signature | Propeller CRM Blog
• 5 Stupid Myths About B2B Social Selling - Social Media Explorer
• The Importance Of Lead Nurturing – Statistics and Trends [Infographic]
• 7 Signs Your SEO Strategy Is Not Sustainable - Forbes
• Facebook Retargeting: 157-Point Guide For Sweet Results - KlientBoost
• Accenture acquires digital optimization firm Clearhead - MarketingDive
• MarTech Kings – Behind the Silicon Valley Wall - Huff Post
• Google Tag Manager: A 15-Hack Quick Start Guide - KlientBoost
• A Minimalist's Four-Step Approach to Decluttering Social Media Accounts | SiriusDecisions
• What are the essential components of a Customer Data Platform? | ClickZ
• New Research: How Companies Buy Marketing Tech - TargetMarketing Mag
• The 7 Stages of CMS Hell - MarTech Advisor
• Insightly Launches New CRM Suite Software For Sales Productivity - Demand Gen Report
• Comparing the Top 5 Head Terms in 6 Competitive Industries - Digital Information World

See ALL Top Curated Marketing Technology Articles here.

Today’s digests of curated articles summarized for your quick review: 

• What Marketers Need to Overcome to Reach Digital Maturity - eMarketer
• The Next Frontier Of B2B Sales Is Predictive Analytics
• The 4 Promises Of AI For B2B Marketers - Demand 
• Advanced social technologies and the future of collaboration | McKinsey & Company
• Data-Driven Website Personalization - Clearbit
• Why You Need a Full-Stack Analytics Solution | Interana
• Study: Less Than Half Of Marketers Have A Strategy For Managing Content As A Business Asset - Demand Gen Report
• Create High-Impact Data Visualizations: Nine Effective Strategies - Occam's Razor
• The Digital Crossover Between Marketing and Technology - Chiefmarketer
• Bank of America Invests in B2B VR Engagement - Chiefmarketer
• When You Need a Digital Asset Management Tool - Act-On Blog
• Is Your Marketing IP Secure? | Adobe
• Types of LinkedIn Ads for Business - Convince and Convert
• Essential Digital Marketing Tools - Smart Insights
• LinkedIn starts letting people natively upload videos that play automatically - VentureBeat
• Gartner Publishes the Magic Quadrant Sales Force Automation, 2017 - Gartner
• Salesfusion Expands its Stronghold with Microsoft CRM Customers | news.sys-con.com
• Marketo Delivers Innovation Suite to Empower Personalized and Seamless Engagement Across Channels
• See ALL Top Curated Marketing Technology Articles here.

Your Must-Read MarTech Digest™, for Thursday, 7/13/17 #MarTech #DigitalMarketing

Today’s digests of curated articles summarized for your quick review: 

• Your Guide to the Best Analytics of the Marketing Masters - Enterprise Irregulars
• We’re in a MarTech Bubble. Here’s How to Choose the Right Tools - MarTech Advisor
• Venturing Into ABM? Here Are A Few Answers To Questions You Should Be Asking - Forrester
• Mind the Gap: Why the Disconnect Between Marketing Technology and Data Hurts Customer Loyalty - eMarketer
• How B2B Sellers Are Offering Personalization at Scale - HBR
• 4 AI-powered companies gaining traction for 2017 - VentureBeat
• 2017 Webinar Benchmarks Report - Digital Marketing Depot
• 13 of ActiveCampaign's Latest Integrations - ActiveCampaign
• Content Marketing Action Analytics: The Need to Go Beyond Pageviews + Engagement - NewsCred
• See ALL Top Curated Marketing Technology Articles here.

Today’s digests of curated articles summarized for your quick review: 

• The Essential Elements of Predictive Analytics and Data Mining - Lynda
• The Comprehensive Guide to Investing Your Digital Marketing Budget - Web Profits Blog
• How much does SEO cost? - Search Engine Land
• What Differentiates High-Performing Marketing Teams - MarketingProfs
• Is winter coming for martech? Or just for martech VCs? - Chief Marketing Technologist
• Technology Stacks: Water Or Coconut Water? | CustomerThink
• Marketers Value, Misunderstand AI - O'Dwyer PR
• ASC 606 Accounting Standard | RevSym | CallidusCloud Blog
• Demand for Act-On Marketing Automation Grows Within Microsoft Ecosystem | news.sys-con.com
• Blockchain Opportunities for Every Industry | Digital Business
• How Marketers Can Influence Buyer Decisions Through Real-Time Personalization - DemandGen Report
• Predictive analytics: Four prerequisites of an effective strategy
• Prepare Your CRM Now for Predictive Analytics - DestinationCRM
• 4 Vital Skills of a Scientific Modern Marketer - Social Barrel
• The Evolution of Marketing: From Manual Through Automation To Predictive - Oracle
• The State Of Marketing Automation 2017 - Bold Digital Architects
• SmartKai | AI-powered social media manager
• See ALL Top Curated Marketing Technology Articles here.