THE BEAST IN THE MACHINE

There’s a beast living in your digital marketing machinery and he’s throwing a wrench into your best-laid marketing plans—you just may not fully realize it yet. The Beast represents complexity and delay, caused by a growing reliance on tag-based marketing technology and the inability to negotiate that complexity. The Beast is annoying and sometimes cruel, but he is not evil or malicious. He can be tamed. This guidebook tells you how to transform the Beast, and your digital operations so you can experience the full potential of your marketing technology investments.

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MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

The simple solution recommended is simple. Instead of jumping into technology before it’s been learned and understood:
-Assess your current business strategy and understand the technology you’re working with
-Plan, focusing on the resources and skill sets needed to properly implement the technology
-Implement the strategy once the assessment and planning has been properly completed

More promising statistics:
-42 percent who own their MarTech strategy see greater business impact
-50 percent with a strategy are able to achieve more targeted customer engagements
-51 percent who manage and integrate tech well achieve greater revenue contributions

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