I've been told by unofficial but reliable sources that Teradata management has said it intends to keep the on-premise CIM business and sell everything else. So the question is who that buyer might be. The big enterprise software companies already have their own systems, and CIM (Customer Interaction Manager) would probably the only piece any of them might want (if they wanted to add a stronger on-premise product). It’s conceivable that a private equity firm will purchase the systems and run them more or less independently or combine them with other products – look at HGGC’s recent combination of StrongView and Selligent (in the mid-market) or Zeta Interactive’s purchase of eBay’s CRM systems. If CIM were part of the package, I'd argue that Marketo should buy it and gain true enterprise scale B2C technology while nearly doubling its revenue. But without CIM, that doesn't make much sense.
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Spin-off to internal team?
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.