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The MarTech Digest
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Scoop.it!
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Marteq's insight:
Oh yes, it applies to B2B. 
Scoop.it!
Though email messaging is an important part of the selling process, texting can be an effective way to supplement email and phone channels, according to a study by Leads360. But timing is everything. Text messages sent after contact via telephone has been made improve conversions 112.6% over average conversion levels, whereas those sent prior to phone contact convert at roughly 4.8% below the average rate. Salespeople may consider sending as many text messages as the engagement requires. Sending three or more purposeful text messages after contact has been made with a prospect can increase conversion rates 328%.
Marteq's insight:
This is a stunner! Here's an easy conclusion: incorporate SMS messaging as a part of your sales interaction process! It's a no brainer.
paul's curator insight,
November 21, 2013 10:57 AM
in our convo u said one i of the things u realy like doing is texting this may be intersting to u to how u text and how much u text. |
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5 Essential Tips for Successful SMS Lead Generation - Text Request
This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing