When you’re using a customer relationship management (CRM) product, it’s not exactly the most lively experience, is it? It’s just a bunch of data and fields that you have to fill out in a manner that doesn’t really match up with the conversational manner work is starting to acquire. Troops wants to breathe new life into how we interact with our CRM system by leveraging one of the more popular productivity apps, Slack.

Started by Dan Reich, Scott Britton, and Greg Ratner, Troops uses artificial intelligence to display information based on conversations you’re having in Slack while making customer data available without having to jump between multiple applications. While it could work for any CRM system, its initial focus is Salesforce, one of the market leaders in the space.