"An image needs six elements to get shared:

• Emotion: Your audience needs to feel something when they look at your image.
• A simple layout: If you do too much, you turn them off and away from that share button. Keep it simple, clear and easy to digest.
• Relevant imagery: Your stock photos, backgrounds and filters should all make sense and tie in with your niche or branding. If they don’t, it doesn’t make sense for the reader to share it.
• The right colors: Use the colors that best match your brand, but don’t forget to make the most of Red, Pink and Purple to get the most shares.
• A powerful font: Make sure the words you use match up to the font you choose. Don’t make your image send the wrong message.
• Text or hashtags: Quotes are the most powerful, but having a powerful message or hashtag can create a lot of viral potential."

Typography is a subconscious type of judging, we all do it without even realizing it. The typography is hence, the first impression your critical viewers are getting of you and your page. In order to improve your first impression and gain more conversions you’ve got a lot to learn about typography.

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This infographic illustrates the most important technical terms that describe the construction and layout of fonts.

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Basic/ Excerpt...

1. Variety is good, but don’t go overboard. Your copy should not be a display of your favorite typefaces. Simplicity is key.
2. To find the perfect typeface, study your niche and your audience. Does the typeface need to be formal or informal? Does it need to be larger? The answers can be found by performing simple market research, if necessary. But, if you are selling a product that will give people 20/20 vision, most likely your target audience will consist of people who are visually impaired in some form. So, in this case, using a simple large-size typeface is a no-brainer.
3. Choose a typeface that keeps your text both legible and readable. One way to do it is by picking a typeface that has large counters (the areas of the letters that are entirely or partially enclosed).
4. Do not capitalize every word or the first letter of every word in your copy. Ninety percent of the text that people read online is in lowercase.
5. When it comes to line length, don’t keep it too short because the need to constantly shift the eyes will make reading difficult. On the other hand, lines that are too long sometimes can make it difficult for readers to find the next line.
6. Make sure to optimize the letter spacing for the right density so that the words don’t look cramped and crowded, which can leave your reader frustrated and confused.

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Cardprinting.us introduces the following infographic which serves as guide to professional typography usage. It features sections on the basic typefaces, and how to enrich typography.