Cross-channel marketing attribution software provider Visual IQ has acquired Refined Labs, a German attribution and customer journey analytics provider. The new partnership will strengthen Visual IQ's global offerings to businesses of all sizes and advertising spends.

Based in Munich, Refined Labs provides advanced measurement, search performance management and TV measurement solutions to help marketers optimize their ROI. With the addition to Visual IQ's IQ Intelligence Suite, marketers will be able to understand better the complex customer journey and how best to allocate spend across channels and devices.