Web accessibility refers the ease with which people can access a brand’s online content and communications, including email. Typically, it concerns guidelines that designers, developers, and content creators can use to build digital communications so that people with disabilities can use and engage with them in meaningful ways. Disabilities that affect how people are able to access content online include visual and hearing impairments, limited mobility, and cognitive or neurological disabilities, among others.

Many people with disabilities use devices like screen readers and special keyboards to explore and interact online. Making your emails accessible simply means that you’ve built them in a way that allows these devices to understand and navigate your content.