Summary...
Britton sat down with Daniel Burstein, Director of Editorial Content, MECLABS, to discuss how starting in 2010, the team took a closer look at the structure of the webinar program at Adobe and changed the overall strategy of webinar content, invites, landing pages and follow up process. Through this transformation, the team discovered by starting with a "solutions" webinar instead of a "product" webinar, prospects gained value from the best practices learned rather than product demonstrations.
In this webinar, you will learn:
- How marketers can tell if a webinar attendee is sales-ready, or not
- How free trials fit into Adobe's webinar program
- How to provide quality content that leads to a sale
- What is the best way to invite people to a webinar
- How far in advance to promote webinars to your audience
Clients always ask for webinar benchmarks. ON24 is a market leader in the space.
RYZZ: It’s a new approach to MarTech for B2B Marketers.
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