The Creative Trends Report for 2018 is here -- discover which design trends are predicted for this year.

If you want to make it to the top, you can’t just kick back and relax after launching your website. You should keep optimizing it and growing. One of the routines that you can’t discard is website audit. In the past, this procedure used to be very time-consuming. The website audit professional or team had to manually check hundreds of pages. Fortunately, now you can find plenty of automated website audit tools on the Internet. Today, we invite you to meet 20 best website audit tools for improving your website’s visibility in search engines.

Before we start, we want to forewarn you that there is no chance you find a one-size-fits-all solution. Each of the best website audit tools has its own peculiarities, draws, and limitations. Therefore, you’re bound to benefit from checking out all of them and sticking to 2 – 3 tools for checkups. So, let see best website audit tools on the list for 2017.

Some of the benefits of a microsite include:

1. It allows more pages to be indexed by Google
2. You can craft a controlled experience on each page (vs. a section where people can move up and down to other sections)
3. You can add a lot more content to a certain page, without making your landing page a giant.
4. You can get more advanced with your analytics research as there are many different click-pathways within a microsite that aren’t possible to track or design for on a single page.
5. The technique I’m going to show you takes an Unbounce landing page, turns it into a 5-page microsite.


First, Choose a Landing Page to Work With. The five-step process is then as follows:
1. Create the microsite pages, by duplicate your landing page 5 times
2. Delete the page sections you don’t want on each microsite page
3. Create a Sticky Bar and add five navigation buttons
4. Set the URL targeting of the Sticky Bar to appear on the microsite pages
5. Add the Unbounce global script to your site
6. Click “Publish” << hardly a step.

To determine if a website builder or WordPress website is the best option for your website goals, you need to consider the following factors.

Ease of Use
Appearance
Functionality
Security
Website Control
Website Hosting
Price

Choosing a dedicated hosting plan comes with many added benefits. The first – and the most important – is that you won’t have to worry about limitations. Your website will run smoothly regardless of much bandwidth you consume. The user experience is improved as well, and you can monetize your website adding plugins to help you add SEO and ads. A lot of website owners worry about downtime, and nobody wants to see their site crash because others occupy too much bandwidth on a shared server.

Before making a pick and settling on shared hosting vs dedicated hosting, it comes down to security concerns. You can’t risk getting banned or hacked – which happens more often when you choose shared hosting. In general, shared hosting is less secure. The provider cannot be in charge of the security of all website on the server. For business, you should assess the options you have available carefully. Monitoring and keeping track of fraudulent activities is better preserved with dedicated hosting services.

Here’s the quick and dirty:  By creating one powerful, linkable, long-form article, your website can, in two weeks, receive a massive traffic spike, a high volume of social shares, and a steady influx of unique visitors.

Step 1. Figure Out What Your Target Audience Is Searching For

Step 2. Find Out Which Of Those Searches Is Most Valuable For You

Step 3. Write Down What Your Article Needs In Order To Rank

Step 4. Create An Outline For Your Article

Step 5. Reach Out To Niche Authorities For Quotes, Input, And Feedback

Step 6. Write Your Article

Step 7. Publish And Promote

Step 8. Reach Out To Your Influencers And Ask Again

Before you start trying to drive traffic to your website, you need to master one factor. I’m talking about credibility. Without a credible website, you’ll struggle to get more customers and increase conversions. Plus, credibility shows you’re trustworthy.

If you’re offering something without a trusted name or brand behind it, people will be hesitant to buy what you’re selling. Why? Well, with so many other options available on the market, it’s too easy for people to find what they’re looking for somewhere else. This goes for ecommerce stores, blogs, or any business that has a website. If a visitor sees a red flag on your website, they will leave. 

Typically, when companies look to improve their conversion rates, they focus on their CTA buttons or value propositions. Businesses also lik

Does your e-commerce website provide the best possible experience for visitors? Check out today's infographic to see 72 site sections and features to consider when creating or updating your site.

In this illustrated guide, we explore the various costs and options associated with starting a website -- from base-cost to full-featured estimates.

Neuromarketing can become a great tool in web design and marketing if it is wisely used. We have conducted a research tha

Product landing pages are built to generate conversions
Landing pages –– i.e. your product pages –– are specifically created to increase conversions. It’s why they’re so important to get right.

A conversion is any defined action that you’d like your page visitors to take:

signing up for your emails or deals
subscribing to your blog
downloading an e-book
following your store on Instagram
And, of course, that conversion can be a sale.

10 Pages You Should Include on Your Website [infographic]

Find out how to make sure your website redesign is a success.

Hack #1: Visual simplicity (de-cluttering your design)
Follow our Simple 3-Step Process for Decluttering your Website, which includes tips for:

• cutting back on unnecessary text,
• stretching the page vertically by adding more white space, and
• replacing "busy" imagery.
  
  

Hack #2: Luminance Contrast

Luminance refers to the intensity or perceived "brightness" of a light, or in this case, the brightness of a color used on your website. The idea that bright colors attract attention isn't new, but here's the thing: our data suggests it's the contrast in brightness that really matters - particularly when it comes to text and background colors. 

Hack #3: The Pop-Out Effect (Color)

We've found that the effect of luminance contrast is greater than the pop-out effect, but understanding both effects can help you determine the optimal color scheme. A good rule is to use a color that is high in luminance contrast but doesn't appear frequently on the page. That means:

• No "ghost buttons" (more on that here)
• Don't use your primary brand color to emphasize content
• It can help if headlines, key value propositions, and calls to action are a different color from the rest of the text on the page.
  
  

Hack #4: Center-Left Spatial Biases

Many consultants claim that users scan/read pages in an F or Z-Shaped Pattern, but our data suggests those rules of thumb aren't reliable. We analyzed scan-phase eye tracking data from 99 websites (each one viewed by 46 people), and there is a center-left spatial bias.

Hack #5: Using Lines & Edges

You should avoid obnoxiously large text, but the data also suggests that if you want to increase the amount of attention going to your headline (or other text), you're better off increasing font weight (boldness) than font size. You should also consider edge density when selecting imagery. Images containing areas of high image density are more likely to distract users. Be careful with images that contain patterns or high-density backgrounds (trees, grass, rows of windows, etc).

After choosing a theme, you may want to switch to a new one or preview potential options for a switch. Before you change your theme, be sure to follow these steps and backup or clone your existing site to ensure that your theme change goes smoothly.

Be careful when changing your theme. Most of your information will transfer, but not all of it. Your pages, posts, default WordPress settings, and media uploads will be unaffected. However, the change will affect the display of your information.

Earlier this week, we learned what a pillar page is. Now, uncover these great examples to help you get started on building your own.

Optimizing for higher B2B website conversion rates doesn't have to be complicated. This infographic has 16 simple ways to make sure your B2B website helps visitors become buyers.

By October 2017, You Need to Have a Transparent SSL Certificate by Douglas Karr on MarTech

A customer's first impression of your brand depends much on the colors associated with it. See which colors elicit what emotions, and how you can use the psychology of color to better sell.

In this Quick Win Clinic, Flint McGlaughlin looks at a homepage submitted by Central Berkshire Habitat for Humanity that has no clear objective. Its visitors