Weebly launched in 2007, at a time when businesses wanted an easy, drag-and-drop, “what you see is what you get” (WYSIWYG) approach to websites. But the space was crowded, and it found itself going up against Wix and Squarespace, as well as Tumblr, WordPress, Facebook, and services from hosting providers like GoDaddy, 1&1, and Web.com.

Time seems to have been on Weebly’s side, however, as it now has 40 million entrepreneurs using its website builder and its ecommerce marketplace. Not one to rest on its laurels, however, the company is launching the fourth generation of its platform today. Weebly has not only evolved its online stores to rival Shopify’s, this offering also includes an email marketing module developed in-house.