Marketo, Inc., the leading provider of marketing software and solutions, announced that it has been helping over 50 customers drive greater sales and marketing alignment with Marketo Account-Based Marketing (ABM), since its general availability in September. At the same time, the company unveiled a new suite of features to help teams further target, engage, and measure key accounts, as well as an API partner program that enriches Marketo ABM with account data and predictive scoring.

These 50-plus customers have come to Marketo looking to develop, deploy, and execute ABM strategies to drive revenue for their organizations. Furthermore, a selection of this group is participating in an Early Adopter Program (EAP) aimed to facilitate the rapid adoption of the product through close collaboration with a team of experts at Marketo. Participating EAP customers include Avanade, Lattice Engines, MaaS Communications, Mintigo, MuleSoft, NAVEX Global, Phreesia, Quark Software, Silver Peak Systems, Sovos, VersionOne, and When I Work.