Three Things No One Tells You About Email Marketing and AI - MarketingProfs | The MarTech Digest | Scoop.it
From www.marketingprofs.com - May 30, 2017 9:30 AM
1. For most email marketers, AI is not the next step

As a first step to get ready for AI, organize and integrate your data. You need a good, clean set of current data that encompasses information gathered at every customer touchpoint, from Web analytics to customer service interactions to social media conversations and so on. Centralize data from different departments, systems and vendors. 

2. You won't achieve AI-powered email marketing with a giant leap

3. You already have AI-type email marketing capabilities