Act-On Software, an integrated marketing automation platform, announced it has partnered with real-time personalization platform Evergage to extend Evergage’s personalization functionalities to Act-On’s Adaptive Journeys capabilities.

Real-time email content personalization: Using Act-On’s email campaigns and automated programs that use behavioral insights from Evergage, marketers can design personalized content and deploy it via Act-On email templates, according to the company.
Email click-through triggers for website personalization: This capability positions marketers to deliver personalized web experiences that adapt to every visitor or account based on email engagement.