Salesforce strengthened its big data offering last week, announcing partnerships with powerhouses including Google, Cloudera, Hortonworks, New Relic, Informatica and Trifacta. Data preparation providers Informatica and Trifacta also joined the fold, charged with helping translate big data into a form digestible by business executives.

The move makes Salesforce Wave a front-end solution to help businesses slice and dice the extensive data reserves held both by its partners and its clients.

Salesforce launched the Wave data service late last year to help businesses extract actionable data from growing pools of recorded clicks and digital interactions. The new partnerships increase the amount of data its clients can access, and also give them access to the analytical capabilities of those partners.

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