Bear in mind that the IT organization is building a shadow marketing function, as there is a marketing technology leadership void. IT's shadow marketing group is gaining ground, and CIO.com has written about it.
And I'm not entirely sure that CMOs are, or can, tamp down on this.
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Bear in mind that the IT organization is building a shadow marketing function, as there is a marketing technology leadership void. IT's shadow marketing group is gaining ground, and CIO.com has written about it.
And I'm not entirely sure that CMOs are, or can, tamp down on this.