Research and publish the best content.
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Already have an account: Login
The MarTech Digest
563.4K views |
+0 today
 Your new post is loading...
Scoop.it!
From
www
Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.
Marteq's insight:
Tread carefully, peeps. It's a dog-eat-dog world, and you don't want another dog to eat your lunch. 
Scoop.it!
► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄
Marteq's insight:
If you cannot click above, then go here: http://cmosurvey.org/files/2014/09/The_CMO_Survey-Highlights_and_Insights-Aug-2014.pdf. Definitely worth a review of the 65+ slides. Excellent information.
Scoop.it!
► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄
Marteq's insight:
"With great marketing technology spending comes great ROI responsibility." iNeoMarketing 8/4/2014
Scoop.it!
Marteq's insight:
Bear in mind that the IT organization is building a shadow marketing function, as there is a marketing technology leadership void. IT's shadow marketing group is gaining ground, and CIO.com has written about it. And I'm not entirely sure that CMOs are, or can, tamp down on this.
Scoop.it!
Marteq's insight:
Bingo! And THAT'S why you need (must!) incorporate IT on any and all decisions regarding MarTech acquisition, especially when considering using in-house data.
Scoop.it!
![[FREE GARTNER REPORT] CMO Spend 2015: Eye on the Buyer - Gartner | The MarTech Digest | Scoop.it](https://img.scoop.it/fqMPBIe-fJabE2EdYDOpGvL6dadsvGA8m9WNoVsbzkY=)
Marketing budgets remain healthy, while a customer-centric, integrated marketing mix is drawing funds from unique sources. ► Receive a FREE daily summary of The Marketing Technology Alert ◄
Marteq's insight:
The report is behind a registration page, but at no charge. You'll recognize the data, but there are two important points: (1) CX is building as a point of emphasis in 2015; and (2) if marketing is taking on a digital face, should we still refer to digital marketing, i.e., is it redundant?
|
|
Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions. #MarTech #DigitalMarketing