One of the things that make marketing both challenging and interesting is the dynamic nature of its art and science. Customer preferences change over time, as do their buying patterns; what worked last year may not work this year, or at least may not work as well. In the meantime, you may discover some rich new source of influence or establish better internal alignment that vastly improves marketing outcomes. This Analyst Insight presents a look at the marketing executive’s agenda for 2013 based on research data collected throughout 2012 across multiple disciplines, from social media marketing and web experience management, to marketing lead management, data analytics for Marketing, and Sales and Marketing alignment.