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What Are Interstitials, and Are They Hurting Your SEO? - QuickSprout

What Are Interstitials, and Are They Hurting Your SEO? - QuickSprout | The MarTech Digest | Scoop.it
I would recommend removing any popups or intrusive ads at least for the time being until the dust settles.

What are the alternatives?

Your best bet would be replacing a popup with a banner ad. According to Google, one technique that won’t be affected by the new signal is “banners that use a reasonable amount of screen space and are easily dismissible. 

Another possibility is a stationary sidebar ad. These tend to work well because they’re still noticeable even after a visitor scrolls down your site.
Marteq's insight:

This includes pop-ups from SumoMe, et al.

 

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Google is Cracking Down on Intrusive Mobile Pop-Ups - HubSpot

Google is Cracking Down on Intrusive Mobile Pop-Ups - HubSpot | The MarTech Digest | Scoop.it

According to the official statement, interstitials affected by Google's crackdown include the following:

  • "Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.
  • Displaying a standalone interstitial that the user has to dismiss before accessing the main content.
  • Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold."
Marteq's insight:

What I yet don't know if this applies to sign-up pop-ups, e.g., Sumo.

 

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