AdWords remarketing allows advertisers to connect with visitors who have previously visited your sites. Here\'s how. Part one in a two-part series.

Introduction...

With the advent of remarketing with Google Analytics, things become a lot easier if your website runs Google Analytics. It works by piggybacking list-building activities on the Google Analytics tag. This immediately opens up a number of advantages:

• No additional tagging required! And you immediately gain coverage across your entire website.
• Speedier page load times.
• But most of all: the ability to build lists based on Google Analytics' segmentation rules and custom variables.

Not all good things in life come free. There is a little bit of work required to getting everything up and running. Thankfully it doesn't require an overhaul of your Google Analytics or AdWords setup.