How Marketers Can Learn to Speak “IT” - Marketo | The MarTech Digest | Scoop.it

Digest...


Here are four easy steps to get IT on your side.

-- >  Explain objectives. Tell IT what you’re trying to accomplish to help them understand application requirements. IT will map your objectives to theirs and create a two-way checklist. During the selection process IT will send that checklist in the form of a “Request for Information or Proposal” to your preferred vendors.

-- >  Handling objections. Understand why IT is pushing back. Usually it’s an integration or security concern. Sometimes the objective can be handled with a workaround. But other times, the solution is just a horrible fit and you need to find an alternative.

-- >  Bribery.  When everything goes right, IT goes unnoticed. When something goes wrong, IT gets the blame. Go thank them with a beer for creating solutions that DO make your lives easier, and maybe next time they’ll be much more inclined to help you look for that next solution.

-- >  Speak their language. When IT is evaluating new technology, they want to first understand how it aligns with their existing architecture in place. Ensure that your technology provider is able to answer questions in a clear, succinct, and proactive manner.  This will go a long way to getting IT’s buy-in on and support with new technologies.

 

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