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Scoop.it!
"Here are the general guidelines:
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Scoop.it!
LinkedIn sponsored content was clunky and overpriced, making it damn near impossible to leverage the social network’s robust business-centric targeting. Today? Less so.
Marteq's insight:
CT for a comparison between LI and FB.
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Scoop.it!
Top-of-funnel content: Facebook, since it’s a very efficient way to build an audience.
Marteq's insight:
Here's the right answer: TEST!
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Marteq's insight:
Yes, I know it's FB, and not the ideal B2B social platform. HOWEVER, what about using LinkedIn in the same fashion? TEST!!
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![Search Mojo | LinkedIn vs. Facebook Advertising [INFOGRAPHIC] | The MarTech Digest | Scoop.it](https://img.scoop.it/bhYCbe37h9n5Du0j23BWKvL6dadsvGA8m9WNoVsbzkY=)
When it comes to social media advertising, there are a variety of options available to you. Download our LinkedIn vs. Facebook Advertising infographic to help you make a more informed decision about where to spend your money.
Marteq's insight:
Jeanine Askew's curator insight,
November 5, 2014 1:47 PM
Key Takeaways: The pros and cons of choosing to advertise on Facebook versus LinkedIn.
I always thought the choice was simple. If you want to advertise to professionals you choose LinkedIn. If you want to advertise towards a younger less professional crowd you chose Facebook. The article takes it a step further. I agree that Facebook is better for direct sales. However, I never considered Facebook an avenue for jobs. I think the chart was very helpful but I wish it had more of an explanation and proof of effectiveness.
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Despite a majority of site visits coming from Facebook, for B2B small and medium-sized businesses, more than 80% of social media leads come from Twitter.
Marteq's insight:
We're fairly confident that we can come up with studies that show LinkedIn or SlideShare as the best avenues for social media leads. Regardless, please consider this data.
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Need pixel dimensions and sizing information for Facebook, Twitter, Google+, YouTube, Pinterest, or LinkedIn? We put it all in one handy graphic. Via Martin Gysler
Marteq's insight:
Jose Maria Hernandez Montes's curator insight,
February 2, 2013 4:56 AM
Great!! Thanks a lot Martin, this is very helpful lol 
Dotty Scott's comment,
March 18, 2013 2:09 PM
Google+ and YouTube have changed everything graphical since this was created,
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Over the last year, I have noticed an interesting trend: Facebook is gaining as a source of professional connections. Last year, about 95 percent of new Reachable customers uploaded their LinkedIn connections, indicating that LinkedIn was their default professional network and the primary source of their professional contacts. In March of this year, only about 48 percent of our users uploaded Facebook friends, meaning they considered the network a less valuable source of professional connections.
However, over the last nine months, I have seen Facebook steadily increase as a source of professional connections: Now, 65 percent of Reachable users upload Facebook friends as professional contacts, a 35 percent increase over that period. Total LinkedIn uploads have dropped to 88 percent. The percentage is still very high, but the trend is clear: Facebook is catching up as a source of professional connections.
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Pretty much what you would expect.
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