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How Not to Waste Time Generating Leads on LinkedIn - QuickSprout

How Not to Waste Time Generating Leads on LinkedIn - QuickSprout | The MarTech Digest | Scoop.it
Marketers now have a lot more avenues to target potential customers. At the forefront of that is social media. And if we’re talking about the highest-quality leads, LinkedIn is the clear winner. It’s a bit shocking, I know. You expect a giant like Facebook to be leading the pack. Not in this case. More than 80% of B2B leads sourced from social media come from LinkedIn.
Marteq's insight:

Facebook quickly moving up the charts. But as usual...TEST!

 

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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Why this LinkedIn Ad Works: 2 Key Tips for Success - The Point

Why this LinkedIn Ad Works: 2 Key Tips for Success - The Point | The MarTech Digest | Scoop.it
1. Ad copy

The copy for this ad is a triumph of brevity. It leads with a clear, quantifiable benefit (“growing revenue 25%”). It identifies the offer (“Growth Kit”) front and center. And then closes with a list of 3 actionable phrases that drive action (“get the tools you need to succeed.”)

2. Image

Here, the Salesforce folks have accomplished a design that is both unique enough to catch the eye as you scroll by, but also informative enough to engage the reader. What we see is actually an image of the offer, but rather than use some boring white paper cover, Salesforce created a desktop vignette that represents various elements of the “guide” being consumed – on a tablet, a clipboard, and a smartphone (the video at upper right).
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Dark marketing clouds ahead? marketingIO helps you to see clearly. Contact us. #MarTech #DigitalMarketing

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LinkedIn Ads: A Comprehensive Guide for B2B Marketers in 2017 - KlientBoost

LinkedIn Ads: A Comprehensive Guide for B2B Marketers in 2017 - KlientBoost | The MarTech Digest | Scoop.it
Why use LinkedIn ads to find new prospects & nurture leads? Get a 2017 compehensive guide for B2B marketers to increase your chance of success on LinkedIn.
Marteq's insight:

Excellent guide that includes case studies.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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B2B Paid Content Distribution: Facebook vs. LinkedIn - Social Media Week

B2B Paid Content Distribution: Facebook vs. LinkedIn - Social Media Week | The MarTech Digest | Scoop.it
Top-of-funnel content: Facebook, since it’s a very efficient way to build an audience.

Gated lead-gen and bottom-funnel content: LinkedIn. When the payoff is bigger, the targeting and context make up for the price tag.
Marteq's insight:

Here's the right answer: TEST!

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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5 Split Tests for Better LinkedIn Ads : Social Media Examiner

5 Split Tests for Better LinkedIn Ads : Social Media Examiner | The MarTech Digest | Scoop.it
#1: Test Imagery

#2: Experiment With Verbiage

#3: Try Adding a Stat in Your Update

#4: Vary Character Count

#5: Modify the Text Overlay
Marteq's insight:

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how. #MarTech #DigitalMarketing

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How to Advertise on LinkedIn : Social Media Examiner

How to Advertise on LinkedIn : Social Media Examiner | The MarTech Digest | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

Marteq's insight:

Love the "How to" articles from SME: always detailed and simple to follow.

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Announcing LinkedIn's New Campaign Management Tool for LinkedIn Sponsored Updates and Text Ads

Announcing LinkedIn's New Campaign Management Tool for LinkedIn Sponsored Updates and Text Ads | The MarTech Digest | Scoop.it

Not having a fun time with IT? marketingIO can act as your buffer to get the job done.

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Which Social Network Should You Advertise On? - HubSpot

Which Social Network Should You Advertise On? - HubSpot | The MarTech Digest | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

Marteq's insight:

I did not include G+ (dead in the water) and FB (still not a B2B play).

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LinkedIn's new profile-driven ad network is a balancing act between users and marketers - VentureBeat

LinkedIn's new profile-driven ad network is a balancing act between users and marketers - VentureBeat | The MarTech Digest | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

Marteq's insight:

More on the announcement from last week. The article covers the pros and cons of using LI as an advertising platform. Doesn't matter: only you can decide based on testing. I think what people will find is a mix of tactics to drive a conversion, e.g., an LI ad to an LI posting that has a CTA embedded.

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A Study-Approved Trick for Boosting Your Email Open Rates - Socially Stacked

A Study-Approved Trick for Boosting Your Email Open Rates - Socially Stacked | The MarTech Digest | Scoop.it

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Marteq's insight:

Yes, I know it's FB, and not the ideal B2B social platform. HOWEVER, what about using LinkedIn in the same fashion? TEST!!

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Distribution 101: The Content Marketer’s Guide to LinkedIn Sponsored Updates - Contently

Distribution 101: The Content Marketer’s Guide to LinkedIn Sponsored Updates - Contently | The MarTech Digest | Scoop.it
In our latest Contently Labs, we answer a question we hear a lot from content marketers: How do I effectively drive high-quality traffic to my content through LinkedIn?


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Marteq's insight:

The whole post is a step-by-step guide for deploying LinkedIn Social Advertising for sponsored updates. Easy to follow.

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