Digest...

You shouldn’t have to navigate the buying or implementation process alone. If you’ve identified a need, done your homework, and are ready to move forward with a purchase, one major question to ask yourself is, who will help you get your software up and running and ensure it is a success?

When it comes to implementing new software throughout your company, you need someone fluent in the product to guide your team and tailor processes to fit your company’s unique needs. This is where a product services team can come to the rescue.

Here are the four main qualities of the very best customer services teams out there:

>> They Focus on People, Process, and Needs

>> They Include You

>> They Foster Learning

>> They Provide Support

Once your tool is up and running the work doesn’t necessarily end there. As you use the tool more and as your process or organization evolves, you will have new ideas and changes to incorporate. Your services team should be there to help you adjust your process. While you’ll want to take ownership and leverage internal resources where you can, you also don’t want to be left completely on your own. A plan that includes ongoing technical support, consistent check-ins, and clear communication will help you get the most out of your purchase.

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Excerpt...

Full-service solution providers offer a variety of services designed to help businesses run more efficiently. To distinguish themselves from one another, they often partner with specific brands that focus on a particular facet of the business process. There’s no end to the variety of services these types of vendors can represent, including:

-- >  Customer acquisition and customer relationship management (CRM)

-- >  Web design and development

-- >  Email marketing

-- >  Social media marketing

-- >  Mobile application development

Such solution providers offer marketing automation support, and often provide training and consultation for their service areas as well, so businesses can focus on their own industry rather than having to develop expertise in entirely new areas. The full-service provider can have many other distinguishing factors in addition to their choice of partners. Some serve niche markets like open source, and many choose to distinguish themselves through outside activities, like offering business advice to new clients or by targeting specific audiences, like VCs.

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).