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What’s definitely true is that Facebook worked hard on taking advertising to the next level during 2013, and in the following months we’ll probably continue to see more changes to its ad products and also to the News Feed algorithm.
But it’s not just Facebook, other networks like Twitter and LinkedIn have also been working on improving their advertising offerings throughout the past year. Should you expect similar moves from other networks? I don’t know, but you should start rethinking your social marketing and how your business has been reaching its audience all this time.
Simply putting out epic content, optimizing your post, adding hashtags and scheduling at the best times across all networks will no longer cut it in 2014.
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caught my attention. organic may be on the downside in social media such as facebook, but it's like a healthy spanking new baby when it comes to organic seo.