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How to Build a Successful Social Media Marketing Funnel - TechWyse

How to Build a Successful Social Media Marketing Funnel - TechWyse | The MarTech Digest | Scoop.it

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Marteq's insight:

Plenty of potential holes to poke, but remember the bottom line: attribution. The key metrics in the first two stages are feel-good metrics, and not tied to business metrics. It's about conversions and business metrics: from where did the conversion emanate, and what percentage of the conversions actually close.

Birgit Bauer's curator insight, December 18, 2014 3:11 AM

Interesting Numbers .... 

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ROI of Social Media - SociallyStack

ROI of Social Media - SociallyStack | The MarTech Digest | Scoop.it
ROI of Social Media


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Ryan Somlai's curator insight, December 10, 2014 6:59 AM

This article was very data and number based, but I found some of the data compiled to be very interesting. Some of the more interesting facts relating to social media is that 74% of CMOs believe they'll tie social media to hard ROI this year, 76% of businesses are using social media for business objectives. Another interesting fact is that Facebook is the most valuable social media platform in terms of ROI, but most companies are actually looking to increase their Youtube social media marketing in the next year. 

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How To Measure The Success Of Your Blog - MarketingThink | #TheMarketingAutomationAlert

How To Measure The Success Of Your Blog - MarketingThink | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Use this infographic as a blueprint to measure the success of your blog!


 

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Marteq's insight:

Gerry Moran providing guidance for you as you attempt to create your 2014 ROI plans. Superb!

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