As you could have predicted, prediction is big these days. Big enough, in fact, that leading B2B practitioner Radius today announced new investment funding of $50 million.

That brings the total raised to date by the San Francisco-based company to $125 million, which CEO and cofounder Darian Shirazi told me via email was “almost as much as the [other] predictive providers combined.”

Those others include such competitors as Lattice Engines and Infer. Shirazi noted that they “built [predictive] models to help sales prioritize leads, then help marketing operations accelerate existing leads, and now they’re partnering with data providers to deliver net-new [customers] in existing markets.”

MarTech is the best tool available to bridge the gap between Sales and Marketing. 

B2B marketing professionals can discover new prospects and keep customers engaged using new predictive technologies that can anticipate outcomes with a significant probability of accuracy. Yet most B2B marketers aren’t ready to put the full power of predictive analytics into play despite the dual benefits of improving decision-making and amplifying successful business outcomes.

This complimentary July 2015 Forrester Research report describes the composition of the emerging predictive analytics market to help B2B marketers get the most out of a rapidly changing vendor landscape that will continue to evolve in the near term.

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.