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The MarTech Digest
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► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄
Marteq's insight:
This is consistent with other surveys that we've seen: search (SEO and PPC) is a top inbound priority. 
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Marteq's insight:
Why does it have to be a battle? If they both work for you, fine. Either way, your inbound must include search.
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___________________________________ -Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). -If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.
Marteq's insight:
This deck is a tremendous summary of what you need to do to take advantage of all the opportunities provided by Google to reach your audience with quality content.
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SEO is an important marketing strategy and an important ingredient in any marketing automation plan. Key excerpt... Companies need to focus on SEO before they employ marketing automation software. This will increase the number of leads the software is able to track. The software will then profile the leads and rank each one based on their likelihood for conversion. Leads that are showing signs of conversion will be immediately past onto the sales team. A marketing automation strategy should also involve nurturing any leads that are not ready to be passed onto sales. This could be done using customized email campaigns, newsletters, or helpful how-to articles. To continue the flow of new traffic, lead nurturing efforts must take SEO into consideration. Any content connected to your website is an opportunity to improve your search engine ranking using relevant and strategically placed keywords and meta-tags. ___________________________________ -Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). -If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.
Marteq's insight:
Let's correct that formula: A strong INBOUND MARKETING PROGRAM + Marketing Automation = gives you a great chance at achieving your objectives. Life is not just SEO for Inbound.
365 SEO Services's comment,
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Search Engine Marketing - Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive. Excerpt... Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive.
The report, which was based on data from more than 200 e-commerce websites with over $1.5 billion in combined annual sales, found that visitors arriving from paid search links had a 2.6% average conversion rate in the first six months of 2013, compared with a 1.9% conversion rate for organic search visits.
Marteq's insight:
Yeah I know: this is B2C e-commerce oriented. However, it should prompt the thought as to the efficacy of your inbound programs based on conversions, not visits, especially with regards to the inclusion of PPC as a part of your mix. Don't ignore PPC without the proper analysis.
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From
moz
Key excerpt... Today, 90% of marketing investment is spent on channels that interrupt people in order to get their attention. TV commercials, print ads, radio spots, and billboards are part of this, but so too are web channels like banner advertising, pop-ups and pop-unders, non-opt-in emails, and interstitials.
It's not that these channels are evil or wrong - interruption-based marketing can still be effective if it's done empathetically and delights its audience. But on the web at least, less than 10% of all the clicks and traffic go through these channels. The vast majority of web users' time and attention, whether desktop, tablet, or mobile goes to inbound sources - personal & opt-in emails we want to read, content we want to consume, search results we want to click, social media we want to engage with, videos we want to watch, etc.
Marteq's insight:
We've scooped this not to make you aware of the switch from SEOmoz to Moz, but the point made in the post regarding inbound vs. interruption (note that outbound is not a part of the communique). In other words, inbound is further diced and sliced to separate interruption-like tactics vs. those tactics that are applicable in context. We're on the inbound side of the argument.
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And here's a template from which we should all learn!