"CMI's newest B2B content marketing research report also confirms that small businesses are doing many things really well when it comes to content marketing — things that can certainly give them a competitive advantage and put them on equal footing with the “big guys.”
The report, B2B Small Business Content Marketing: 2014 Benchmarks, Budgets, and Trends — North America, sponsored by New Rainmaker, shows how marketers at small businesses (10–99 employees) have changed over the last year in terms of how they approach content marketing. It also shows how they compare with enterprise marketers in several key areas."
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In some ways, SMBs can conduct content marketing better than larger organizations because it can move faster. Biggest barrier: available budget.