Allocadia’s Marketing Performance Management (MPM) dashboards are designed to help marketers better understand where to invest their budget.

The company states that its MPM dashboards enable marketers and finance leaders to answer business questions such as:

• Are the field marketing plans and budgets aligned with corporate goals?
• Are we investing sufficiently in the right mix of programs and activities to achieve our stated business objectives?
• What impact are my activities having on revenue, based on a range of attribution models?