The tool, which is part of the Demandbase B2B Marketing Cloud that launched earlier this year, tracks campaign performance over time for any account, industry or business segment to reveal relevant sales trends. The most highly touted features of the Sales Accelerator are predictive capabilities. It can pinpoint new opportunities and send alerts to salespeople when the activity from a key account has significantly increased. These alerts, as well as other notifications, can be sent directly through a user's Salesforce account on their mobile phone. Demandbase said that the tool can shorten the sales cycle and boost marketing investment by helping sales identify good leads before they are contacted.

 

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