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5 Answers to the Most Frequently Asked Questions about Google Analytics - Digital Marketing Institute

1. How do I organize my account?
2. What kind of data can I access?
3. Why should I set up goals?
4. What is a segment?
5. How can I find out more about my (not provided) keywords?
Marteq's insight:

And CT for the answers...

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Definitive Guide to Removing All Google Analytics Spam | Analytics Edge Help

Definitive Guide to Removing All Google Analytics Spam | Analytics Edge Help | The MarTech Digest | Scoop.it
This is a PROVEN WORKING SOLUTION with filter expressions updated regularly! There are a lot of partial solutions and misinformation out there about clearing out so-called referral spam (and organic search and event spam too), so here’s the Definitive Guide to removing all of that junk! This article has been constantly updated since January 2015 and has shown over 330,000 people how to get rid of spam in Google Analytics reporting.

The process in summary, proven effective for over 24 months:

  • Have a new website? Use a ‘-2’ or higher property
  • Implement a Valid Hostname Filter to eliminate ghost visits
  • Implement Spam Crawler Filters to eliminate the targeted spam visits
  • Create a Custom Segment with these filters to use for reporting
  • Turn on Google’s bot & spider filter option
All the information you need is provided below in this step-by-step guide, but you will need to update the filters as they change.
Marteq's insight:

It's technical but doable for the non-techie. We all face this, and it is dynamic, so you'll want to CT to see how it's done. Note that the author, Mike Sullivan, keeps this up-to-date.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

Alex Goodwin's curator insight, August 31, 2020 9:02 AM

It's technical but doable for the non-techie. We all face this, and it is dynamic, so you'll want to CT to see how it's done. Note that the author, Mike Sullivan, keeps this up-to-date.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Why Google Analytics reports a lower conversion rate and how to fix it — Snehal Samant

Why Google Analytics reports a lower conversion rate and how to fix it — Snehal Samant | The MarTech Digest | Scoop.it
  • Head on over to the Admin section of Google Analytics and scroll down to Calculated Metrics. Select ‘Percent’ as Formatting Type.
  • Start typing the name of the goal in the Formula field and it should appear in a dropdown. Select it. Space. ‘/’. Start typing users and select it as well.
  • Name your metric — ‘goal name’ by users CVR and hit Create.
Marteq's insight:

Boom.

 

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What are UTM Codes? …and Why You Should Use Them

What are UTM Codes? …and Why You Should Use Them | The MarTech Digest | Scoop.it
UTM stands for Urchin Tracking Module. The name is a holdover from back in the day before Google Analytics (GA) was around. Urchin was a web analytics program acquired by Google back in 2005, which marked the beginning of GA.

UTM codes are simple snippets of code appended to the end of URLs that communicate with the GA code on your website. Essentially, UTM codes allow you to track where traffic to your site originated in GA.

Simply put, without proper tracking, you are flying blind. The key word there is “proper.” Simply having GA installed on your site isn’t enough. You need to empower the tool by setting up proper tracking parameters for all your marketing campaigns.
Marteq's insight:

CT for details, but at least you've got the basics. Am I the only one old enough to remember (and use) Urchin?

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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Google Analytics: Unlocking Big Data In 10 Steps | Growth Hacking Marketing Blog

Google Analytics: Unlocking Big Data In 10 Steps | Growth Hacking Marketing Blog | The MarTech Digest | Scoop.it
Learn how to automatically extract your big data sets from your Google Analytics account to a dedicated google sheet, nice and clean.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Marteq's insight:

Brilliantly constructed! A must!

EntreCulturas's curator insight, November 23, 2017 11:56 AM
El big data es la herramienta que almacena todos los datos de la red. A la hora de crear un blog es muy importante poner el plugin Google Analytics para que recuente las visitas que se reciben, por ello el big data debe estar desbloqueado. 

Los pasos son los siguientes: 

1 - Analizar el modelo transaccional adecuado. 
2 - Seleccionar el modelo de geolocalización. 
3 - Codificar el modelo Big Data.   
4 - Comprobar que los datos son los correctos. 
5 - Crear un escritorio de Google Analytics. 
6 - Desarrollar el escritorio.
7 -  Añadir un geolocalizador a través de Google Apps
8 - Crear hojas de cálculo dinámicas. 
9 - Estadísticas
10 - Visualizaciones   
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How to Rid Your Website of Six Common Google Analytics Headaches - Moz

How to Rid Your Website of Six Common Google Analytics Headaches - Moz | The MarTech Digest | Scoop.it
1. Self-referrals

2. Unusually low bounce rate

3. Iframes anywhere

4. Massive traffic jumps

5. Cross-domain tracking

6. Internal use of UTM strings


Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

Marteq's insight:

More analytics challenges. Excellent guidance and resolution to each of these headaches.

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12 Add-Ons When Setting Up Google Analytics - ClickZ

12 Add-Ons When Setting Up Google Analytics - ClickZ | The MarTech Digest | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

Marteq's insight:

And that's exactly what this is: an important checklist that takes you beyond GA 101. Use it!

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9 Google Analytics Tips to Improve Your Marketing - Social Media Examiner

9 Google Analytics Tips to Improve Your Marketing - Social Media Examiner | The MarTech Digest | Scoop.it

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Marteq's insight:

Click through to see examples of each and for the live links. Great list for the GA user (and who isn't?).

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How to Become a Google Analytics Superhero [Infographic] - B2B Infographic

How to Become a Google Analytics Superhero [Infographic] - B2B Infographic | The MarTech Digest | Scoop.it
How to Become a Google Analytics Superhero


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Marteq's insight:

Follow these steps, and you're a sidekick. Superheros go way beyond this. You wanna be Mermaid Man or Barnacle Boy?

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Demystifying Data Visualization for Marketers - Annielytics


 

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Marteq's insight:

A tad lengthy and without text, but you'll get the idea.

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Website Analytics for SEO: Introduction for Beginners - ClickZ | #TheMarketingAutomationAlert

Website Analytics for SEO: Introduction for Beginners - ClickZ | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Marketers new to analytics for SEO must understand which signals and metrics may have the greatest impact on their business.


Condensed...


- Number of Visits

- Average Number of Pages Visited

- Average Time on Site

- Bounce Rate
The bounce rate is the percent of visitors who visited a single page in the website and then exited in less than 30 seconds. Bounce rates can vary from page to page. In general, the bounce rate should be under 50 percent; the lower, the better. Reducing bounce rates signals a strong user experience to the search engine algorithms, so improving these scores can help improve SEO.

- Goals

- Keywords

 

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Marteq's insight:

For your newbies or those that need a quick backgrounder. I also scooped an explanation to Bounce Rates, which is one of the most misunderstood terms.

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5 Web Analytics Truths for Smart Digital Marketing: OMI | #TheMarketingAutomationAlert

5 Web Analytics Truths for Smart Digital Marketing: OMI | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Now more than ever, marketers have access to an over-abundance of data. Here are 5 web analytics truths to take your web analytics practice to the next level.


Digest...


What do you do with the data? Here are 5 fundamental analytic truths you can follow to get you where you want to be.

1. Think People and Process, Not Just Technology

2. Segmentation—Do or Die

You can easily report and derive insights with visitor segmentation, have quick visibility into buyer or non-buyer behavior, group content by asset type, measure gated or ungated content consumption, and relatively easily run a cohort analysis.

3. Gone Are the Visits—It’s All About the Visitors

With all this data readily available, we need to look beyond visit-based (or session-based) analytics to a more user-centric view. Again, the analytics platforms today provide the means to examine the entire visitor experience and user cycle. Explore data such as where visitors came from, what course they took between pages while on your website, and where they spent the most (or least) time during their visit and then in 2 or 3 visits later they converted and become customers. With this information, you’re able to gain increased awareness of visitors and how they interact with your content throughout the buying cycle.

4. Optimize What Matters Most

5. Deriving Insights Cannot Be Done in a Vacuum

Marteq's insight:

How's your Google Analytics? Setup the way you need it so that you can derive value? More often than not, I find Google Analytics setup so that it provides a pat on the back, not insight. See above.


  • See the article at www.onlinemarketinginstitute.org
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Belle Chua's curator insight, January 1, 2014 10:38 PM

5 Tips to Great Web Analytics

Ayman Saadallah's curator insight, December 14, 2015 8:11 AM

How's your Google Analytics? Setup the way you need it so that you can derive value? More often than not, I find Google Analytics setup so that it provides a pat on the back, not insight. See above.


See the article at www.onlinemarketinginstitute.orgReceive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).If you like this scoop, PLEASE share by using the links below.iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us!