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How to measure the impact of your Twitter and Vine marketing efforts on your business' bottom line.
Tools needed:
1) Select an Analytics Tool
2) Set Up Tracking Tokens for Different Sources
3) Set Up Campaign Tracking for Deeper Insight
Measuring results:
1) Visits
2) Contacts/Leads
3) Visits-to-Contacts Conversion Rate
4) Customers
5) Contacts-to-Customers Conversion Rate
Measuring Twitter growth:
1) Follow M2M Growth
2) Daily Follower Growth
3) Link Clicks
A very practical and useful article! The author provides specific examples on how to approach this sometimes vexxing issue. If measuring the impact of Twitter is an issue, you'll want to follow this post.