When you think B2B SaaS customer acquisition, you often think content marketing, advertising or direct sales. But it turns out that one of the cheapest, most powerful forms of customer acquisition are B2B app marketplaces.

We’re all familiar with the Apple App Store and Google Play for consumer apps, but barely anyone seems to know about B2B app marketplaces like Chrome Web Store, Salesforce AppExchange, and Google Apps Marketplace.

Like on the consumer side, powerful platforms have emerged on the B2B side that give app developers access to millions of potential customers. That means the potential for massive, scalable growth where you’re getting customers nearly for free.

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.