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Intermediate/ Digest...
Now the conversation is shifting to long form content. Business Insider used 21,000 words on an in-depth profile of Yahoo CEO Marissa Mayer. Huffington Post has won a Pulitzer prize and even BuzzFeed has added political coverage.
There are some obvious and proven SEO benefits of long form content.
[The author’s] guidance would be that all content production should invest some percentage of time and effort in long form content. The percentage should be big enough that you can generate enough pieces to gain some real insights into what works and also to move the needle on SEO.
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Yesterday, I wrote about creating a singular piece, and from that singular piece you could create 75 different pieces. Is long form important? YES! It serves to drive your SERP, and drive the development of parsed pieces.