B2B millennials are playing an increasingly large role in purchasing decisions, a role that will only grow larger moving forward. New research shows that millennials prefer video content and channels like YouTube when researching B2B products and services.

"B2B Report: Millennials" from Sacunas polled 2,000 millennials on their B2B buying habits and what is important to them when making purchasing decisions, and unsurprisingly found that they are decidedly digital-first.

More than half (56 percent) of responding millennials said that digital channels such as search engines, vendor websites and social media are the most important channels for researching new products and services, according to the report. Mobile devices are also playing a big role in their B2B research processes.