Digest...

This person was tasked with gaining an amazingly in-depth understanding of all the current content assets owned by the organization (i.e., no outside content gets factored in). Starting with a full-blown content audit, the curator who holds this position has ultimately taken responsibility for:

 

-- >  Understanding the content assets available to work with, including textual content, imagery and audio content

-- >  Effectively tagging, categorizing, and coordinating these materials into some kind of a data asset management system

-- >  Working with the content marketing team on a clear channel plan

-- >  Developing and executing on a content curation strategy by using existing resources.

 

Once the content is organized and there is a process in place for continual asset placement and management (including making sure those assets are easily findable), the curator can begin to fill needed gaps in the overall editorial calendar without having to spend money creating new content.

 

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