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Once the technology of sci-fi writers and more recently hard-core gamers, next-gen virtual reality headsets is beginning to open a whole new world of brand experiences and story-telling possibilities.
Basic/ Excerpt...
This technology is a natural evolution of experiential digital content – of particular use at large events and conferences. Technology integration at offline events started with simple terminals installed for participants to interact with, moved onto touch-screen technology like Surface and iPads and more recently into RFID-enabled event content and holographic projection. Now finally we move into full first-person digital immersion.
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I agree the possibilities are endless. I like the thought of being able to utilize this in healthcare to have a person explore their own body with data supplied from analysis, and to bring statistics, formerly interpreted by doctors only, to make visual sense to the patient. Now that's a game changer!