I’d like to point out a handful of specific benefits:Which types of content most influence buying decisions?:
- It’s one of the best ways to nurture leads. According to Marketing Sherpa, “73% of all B2B leads are not sales ready.”
- You can position your brand as an authority. “45% of a brand’s image can be attributed to what it says and how it says it.”
- It enables you to tell your brand’s story and convey your philosophy and values.
- It reduces skepticism. “In 1997, consumers indicated that they had a high level of confidence in 52% of brands. By 2008 that percentage dropped to 22%.” This is a great way to slash through any doubts your prospects may have.
- It’s an excellent way to educate consumers on your product’s features and the way it differs from the products of competitors.
- You can address any objections that may arise.
- White papers – 82%
- Webinars – 78%
- Case studies – 73%
- E-books – 67%
- Blog posts – 66%
- Infographics – 66%
- Third-party/analyst reports – 62%
- Video/motion graphics – 47%
- Interactive presentations – 36%
Give it away as a part of a larger strategy!
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