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Scoop.it!
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Marteq's insight:
This is exactly what I mean by "creative use of the technology." MarTech is not solely digital: it needs a large dose of grey matter to keep moving forward in a positive fashion. 
Scoop.it!
Intermediate/ Excerpt... One of the top takeaways: “Marketers recognize the importance of data, but aren’t widely using it to make informed decisions.” Here are the supporting facts and figures:
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Marteq's insight:
You hire data jockeys, or you outsource to a 3rd party data management provider. You can't sit on this stuff: doing nothing is not an option.
Chuck Taylor's curator insight,
September 22, 2014 10:33 AM
The biggest challenge marketers face today is leveraging the multitude of data sources and buying channels to maximize their marketing insights. 
Elise Perkins's curator insight,
December 9, 2014 11:29 PM
This article talks about how data is not only changing the rules of journalism but other fields, like marketing as well. There is power in the numbers, and its about how you can use those numbers that will insure success in the future, but the old stand by no longer applies. |
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We have both. Together with our fantastic Data Scientists, our Customer Insight team brings clarity to data and scientific measurement to emotion. Of course having our platform helps too.