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- Collectively exhaustive: Your connectivity layer should be “fit for purpose” for powering your entire stack, not just a component of it.
- Low maintenance: Your connectivity layer should eliminate, or at least minimize significantly, the overhead associated with maintaining third-party APIs.
- Open: Your connectivity layer should be partner and channel agnostic.
- Flexible: Your connectivity layer should be able to “translate” in order to support all of the various schemas utilized by each of the endpoints across your marketing stack.
- Secure: Your connectivity layers needs to be secure and reliable from end to end.
We don't see it yet, but a performance monitoring device that covers the integrated stack is needed. Software-based.
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